A strong online presence is crucial for any successful business. Online marketing helps improve your online visibility and gives customers access to your company 24/7.
Your online presence plays a key role in your online marketing. It is the first interaction between your brand or product(s) and consumers. It allows to support your brand, attract targeted visitors and convert leads into customers.
Convenience
Internet marketing enables you to be open for business 24/7. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
Wider reach
Distance is no longer an issue! You can sell your products in any part of the country without setting up local outlets, widening your target market.
Cost effective
It usually costs much less to set up a website and strengthen online presence with marketing strategies such as social media marketing in comparison to traditional marketing.
Personalization
You can get more leads and conversions by presenting each visitor with content that best matches their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
Interaction
When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
With Kentico’s Online Digital Marketing solution, you get a 360-degree view of your customers and real-time actionable insight to ensure you deliver exceptional customer experiences.
Kentico EMS provides marketers with a fully integrated set of on-line marketing tools, including:
- Web Analytics
- Campaign Management
- Email Marketing
- A/B and MVT testing
- Contact Management
- Lead Scoring
- Personalization
- Segmentation
- Marketing Automation
Ready to enhance your digital presence with Kentico CMS?
Contact us for:
- Flexible Content Management: Easily create, edit, and organize your content with an intuitive interface.
- Multichannel Delivery: Deliver consistent experiences across web, mobile, and other channels.
- Personalized Experiences: Engage your audience with personalized content based on user behavior.
- SEO Optimization: Improve your search engine rankings with built-in SEO tools.
- Scalable Solutions: Grow your business with a CMS that scales with your needs.
- Integration Capabilities: Seamlessly integrate with your existing systems and third-party applications.
- E-commerce Solutions: Manage your online store with robust e-commerce features.
- Security: Protect your data with advanced security features and regular updates.
- Analytics and Insights: Gain valuable insights with comprehensive analytics tools.
- Expert Support: Benefit from our consultancy services to optimize your Kentico CMS strategy.
If you are interested in learning more about us and how we can help you, contact us.
You can also check out our blog for more articles and insights on Microsoft 365 technologies.